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Do We Really Have That Many Choices?
Because we have never faced that many options before.
We all hear all the time that our problem is that we have too many choices. If we had fewer choices, our lives would be better. I’m afraid I have to disagree. It’s important to differentiate choices from options.
I remember the first time I visited the USA. I was 16 years old, and my dream was to be an American. I went to Walmart, and I couldn’t believe how many options for the same product you could find there. I stared at the milk fridge for at least half an hour.
In Brazil, at the time, we had only two options, full fat and non-fat, nothing else. There, there were at least 50 options. And it was the first time I ever tried vanilla flavoured milk. I can guarantee you that having that many options at that moment made my life better.
Recently, I was talking with my mum about another family member. This family member is only 18 years old, and “she is lost in life”. And I have an idea how she feels because 14 years ago, I was there. But, our generations are different.
When I was 18 years old, social media was only starting, and we didn’t have smartphones, and I can’t imagine how it is to grow with a tool that allows you to compare yourself to other people 100% of the time. So in that sense, she…
